UK · US · Canada

A taste of home,
from the shop next door.

Traaj is the marketplace connecting the African, Caribbean and Asian diaspora with ethnic convenience stores in their city — order everyday essentials in a few taps.

Trusted local shops

Every seller is a vetted convenience store in your community.

Same-day delivery

Get your essentials delivered in hours — not days.

Authentic, every time

Real ingredients from sellers who know the cuisine.

africa

African Essentials

From jollof to egusi — the pantry of home.

Browse all
🌾

Garri (Ijebu)

2kg bag

Lagos Pantry · London, UK

£8.50
🥜

Egusi Seeds

500g

Mama Africa · Manchester, UK

£6.00
🫙

Palm Oil

1L bottle

Accra Foods · Toronto, CA

£12.00
🌶️

Suya Spice

200g jar

Naija Corner · Houston, US

£4.50

caribbean

Caribbean Essentials

Island flavours, shipped from the corner shop.

Browse all
🌿

Jerk Seasoning

300g jar

Kingston Market · Birmingham, UK

£5.50
🥫

Ackee (tinned)

540g

Island Pantry · Brooklyn, US

£7.00
🌶️

Scotch Bonnet

100g pack

Trini Corner · Toronto, CA

£3.00
🥥

Coconut Milk

400ml

Kingston Market · Birmingham, UK

£2.50

asian

Asian Essentials

South & East Asian pantry staples, locally stocked.

Browse all
🍚

Basmati Rice

10kg bag

Punjab Pantry · London, UK

£18.00
🌶️

Garam Masala

200g

Spice House · Chicago, US

£4.50
🥢

Soy Sauce (Premium)

500ml

Hong Kong Mart · Vancouver, CA

£6.50
🧀

Paneer (Fresh)

400g

Punjab Pantry · London, UK

£5.00

For shop owners

Turn your corner shop into an online storefront.

Join Traaj for a flat monthly fee. List unlimited products, reach the diaspora in your city, and grow without giving up your margins to commissions.

See pricing

Seller plan

£29/month

  • · Unlimited product listings
  • · 0% commission on sales
  • · Built-in delivery & checkout
  • · Dashboard with orders & insights
  • · Cancel anytime